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It remains to be seen how this case unfolds, but clearly privacy is one of the major concerns of people inside and outside the digital workplace.

As we clearly state each time you open a new incognito tab, websites might be able to collect information about your browsing activity during your session.” Incognito mode in Chrome gives you the choice to browse the internet without your activity being saved to your browser or device. In a statement to Endgaget, Google spokesperson José Castañeda said, “We strongly dispute these claims and we will defend ourselves vigorously against them.

The ruling states that Google does not notify users that Google engages in the alleged data collectionĪt a time when Google and other big technology companies are under scrutiny about the way they access user data, Google has responded by saying it is clear what happens in Incognito mode. District Judge Lucy Koh, ruled recently that Google has a case to answer and the case will go ahead.

The complaint, which was filed in the federal court in San Jose, Calif., says that Google gathers data through Google Analytics, Google Ad Manager and other applications and website plug-ins, including smartphone apps, regardless of whether users click on Google-supported ads.Īccording to reports in the financial news service Bloomberg ( subscription required) Google asked the courts to dismiss the case when it was first filed. The claimants, who are suing for at least $5 billion in damages, claim that Google is surreptitiously collecting information about what people view online and where they browse. The class action, which was initially launched last July alleges that Google is in violation of wiretapping and privacy laws. This time it will be forced to explain in court what exactly Incognito mode is after a group of people took the company to court because they claim that when a user opts for the Chrome browser’s Incognito mode, Google continues to track user activity. Google is in the legal firing line again. Google is back in court again, this time in a $5 billion class action suit over claims it is harvesting personal data even when users are in incognito mode.